Each member undertook perfectly their corresponding parts (stated in last week’s blog post) of the macro environment. Here’s a brief overview of this section, which will be fulfilled in much greater detail in the infographic:
| POLITICAL | ECONOMICAL | SOCIAL |
| New deal with WTO – lead to removal of barriers for exportation. This encourages Graze to expand their market to other countries as it has done with the United States. | Economic trends (e.g. coming out of recession) – this allows a wider number of people to purchase these healthy snacks. | Desire for healthy snacking is increasing. |
| The NHS 5-a-day scheme – encourages society in general to try and combat health problems associated with not eating enough. | Taxation – Online stores have been a difficult area for the government as they are hard to keep track on their taxation. | Consumers moving away from three set meals a day to more frequent snacking. |
| Exchange rates (Supply) – Not all ingredients are domestic, therefore it requires a good international exchange rate to the British pound, in order to maintain their level of costs. | People have less time to buy food due to longer working hours. The convenience of Graze attracts customers with limited time to spare. |
| TECHNOLOGICAL | LEGAL | ENVIRONMENTAL |
| Packaging – Rise of new materials and special machinery sophisticates automation and maximises efficiency to reduce costs. | National Minimum Wage increased. | Packaging – most is recyclable and made of recycled materials, and there’s a special type of reusable glue. |
| Internet access connectivity – 74% of urban internet users use social media. | Shared parental leave has been implemented and also parental leave has increased to eighteen. | Recyclable Ethos – Graze have a strong feeling about recycling and what it can do for the environment. |
| Rate of technological change – increase usage of online shopping. | You can now, as a man, take time off for antenatal appointments. | Premises – Having a premise which uses sustainable energy such as solar power etc. |
| Quality control – new technologies make it easier to follow international standards. |
Graze's Audit 