Graze TOWS Analysis

During this weeks group meeting, we began working on a TOWS analysis for our company. Here is a preview of what we had started:

	Opportunities No barriers to trade in the EU General push towards healthier eating More communication- increased internet and mobile phone usage	Threats Exchange rates Recession- recovery isn’t as good as predicted
Strengths Capital Strong Market Based on relationship marketing- repeat customers feel valued Healthy and Sutainable goods	Critical Success Factors S1.O1. Possible expansion into the EU due to previous success expanding in the USA and large amounts to capital to fund the venture. S4.O2. Society moving towards healthier lifestyles, pushed by political figures and the NHS which could boost the sales of their healthier products	Critical Success Factors S3.T2. The recession has not hit Graze as much as other businesses, meaning their growth has continued because of factors like their loyal customer base. S1.T2. They have enough money to survive the recession and keep investing.
Weaknesses High prices Reliant on Royal Mail Specialist target market Lack of physical presence New competition has a low start up cost Suppliers abroad	Critical Success Factors W4.O3. Due to Graze operating online with no physical presence the increased internet and mobile phone usage can increase their customer numbers. W5.O1. This will enable them to pioneer new business in other countries before competitors secure the market.	Critical Success Factors W6.T1. W2.T2. They can only deliver when the Royal Mail is in service. The recession can cause increased issues such as strikes and redundancies causing more problems for deliveries. They have the capital to start their own delivery service.

Each group member has contributed for this analysis, which was a continuation of our macro analysis. Also during this week´s group meeting we began thinking and sketching a rough draft of our infographic.