Why did we choose to audit Graze?
When looking for companies within the Crisp/Savory snack market, there did not seem to be any companies that stood out to us as a unique, fresh company, that would interest us. We brainstormed looking at lots of different companies, but settled on Graze as it would tick all of the boxes for our group. When researching into the company we discovered that one of the 7 founding members attended UWE.
http://www1.uwe.ac.uk/alumni/profiles/artscreativeandeducation/benjones.aspx
Our Group
Arun Bharaj | Jack Fry | Joao Wang | Ryan Borgman | David Velazquez
Where are we so far?
3 weeks in, and each member of our 5 man group has been given the task to undertake one part of a Macro and Micro audit. Below is who is responsible for what part of the audit.
Macro – PESTLE Analysis:
- Political/Legal – Jack Fry
- Economic – Joao Wang
- Social – Ryan Borgman
- Technological – David Velazquez
- Environmental – Arun Bharaj
Micro Analysis:
- Competitors – Ryan Borgman
- New Entrants – David Velazquez
- Suppliers – Jack Fry
- Buyers – Joao Wang
- Substitutes – Arun Bharaj
Action Plan
We will be posting 3 blogs in the next 3 weeks.
- w/c 6th October 2014
- w/c 13th October 2014
- w/c 20th October 2014
At the end of the audit we will produce an infographic which will have contributions from each member of the group on it. The infographic will be no bigger than A3.
Graze's Audit 